We were founded in 2000 by a family man named Kevin Smarts. Kevin was looking for an alternative to the sugary cereals that he was buying for his children, and Grainville was born. Our cereals are sweetened with fructoses from natural sources so that adults and children alike can enjoy the simple crunch of a Grainville breakfast cereal. A great day starts with Grainville! A great day can end with Grainville, too: even Kevin Smarts isn’t too good to scarf down a milked-up bowl of Cheese Flakes before bed.